Lesson 1 - Introduction to Digital Marketing
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Infographic Diagram to show how can digital world helps your business with digital marketing
Welcome to this Fundamental course of Digital Marketing, where we learn about fundamentals of digital marketing with case study and learn to promote business/product or service on Digital media with the help of various digital marketing tools.
As the name describe itself - Digital Marketing is all about - Market your business on Digital Media (on Internet) via digital medium - like via your website/app , via help of Google SEO (search engine optimizations), via social media (known as social media marketing) via e-mails (known as E-mail marketing ) and much more methods to promote your product or service or to aware people about your business (for Brand Awarness).
In 21 st century, where digital media is now the new platform of living, out of 10 every 8th person is in active on digital media, people spend time more on various digital platform then on television or print media.
Now a day every 3rd person out of 5 spend more than 6 hours on Internet. So where there is people, there is possibility to market them or aware them about your business or product. Thats why many tech companies like Google , Facebook, Instagram are more on advertisement business then being on tech business and using digital marketing for itself.
Digital media transforms the way of marketing. In a traditional way you use general methodology to market your business. There is high cost of TV advertisement, print media like newspaper , magzine cover etc. while some affordable method like printing flyer , pamplate, board-sign are not much effective with customer, while in digital media - you can approach people , community or individuals in a more effective manner and can also analysis about what your customer wants from you.
Digital marketing not only make your marketing more effective but also specific with your target Niche. You spend money only on your potential customer, which turn to money added benefits via low cost of customer acqusition and effective results.
In this Digital Marketing Fundamental Course, we will learn more about Digital marketing, Building your Business Web Presence on various platform to go digital with your business.
In this 21 st century, where whole world is now switch to digital world, there is no reason to resist your Business Online or Digital Presence.
Vinay Bhatt is the Founder of LearnInCreation, an education and technology platform focused on making computer science and digital learning simple, practical, and accessible. He holds a B.Sc. degree from Kumaun University and has professional certifications in Full Stack Web Development, Digital Marketing, and Ethical Hacking. Passionate about education and technology, he creates beginner-friendly courses, practical learning resources, and projects that help students develop real-world skills and prepare for their careers.
LearnInCreation helps students learn computer science and technology through easy-to-understand courses, practical projects, books, e-books like learning resources, enabling them to build skills for academic success and future careers.
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