Lesson 4 - Increase Brand Awareness

Think About it –

You are starving and in rush as you want to continue your video games, so as you are in hurry, you quickly think to put jam on a bread slice with the help of knife and get a cut on your index fingure.

So the question is – What will you do with now?

If you come-up with answer as Dettol but not with Lux or Dove, it’s because of these product “Brand Marketing“ which aware you that Dettol is for Medical purpose and Kill 99.9% germs while on other hand Lux or Dove is product for cosmetic use, which in depth work more specific with your customer demographic for instance.

If that starving person is consider as male then its obivious he doesn’t use dove or Lux as bathing soap but he know it’s for female (using women on ads and specific beauty defines women word silently) - so he didn’t came with answer like “I should Wash hand with Lux! or with Lizol ( that’s also kills 99 % germs but it’s not for body wound) ”.

That’s because of Dettol Brand Awareness – You know what it is. You may be don’t go for buying goods on shop but you know and if you go for shop you buy it, (may be you don’t need it right now but you buy) because you know there is a product called Dettol use for cutting wounds.

That’s what Brand Awareness did which turns to Brand Recall Value after repetitive methods.

That’s Why Dettol and Lux both continue advertise their Product on television, print media or in Digital Media. But tell me one thing –

Did you know company name who manufacture Dettol?

That’s what Brand Awareness does, which make it first essential step to take with your business objective. Aware them about your Company, about your service or products.

People only buy when they know, if they don’t know you- you are not exists for them. It’s like those questions who you didn’t attempt in exam which makes your grade decrease.

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