Lesson 8 - How to Promote Your Content on Facebook
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As we discussed earlier, that Facebook feed algorithm doesn’t prioritize public , business or promotional post , instead its more recommend the content from friends , family , interest and react or shared content from known person. So its need to do right marketing with right methodology with right content creation.
It’s all a game of building engagement via like share and comment when you have a good content likable by community or people (then only they like and give review and share it with their friends , and you generate ‘ Ecosystem ’ =) .
"Do Not Promote Product to them! - Educate them, Aware them, Engage Them"
So before we deep dive in a process of doing right marketing method among community , first we discuss lit about Marketing and concept related to it.
Marketing is all about building awareness about yourself, your business services, your product line, your message, your conviction and vision while Sales is a second step after marketing where your convincing skills play a great role and your Target (Potential ) Customer turns to your Customer, then your Product quality, service, relation take forward that customer with you and your customer turns to Your Loyal Customer.
In above paragraph we discuss a lit about conversion cycle of a Target audience into Customer, but marketing is not about generating sales, marketing is about aware them , and build a recall value of your Brand , Business name.
When their need match to their recall value – they remember you and comes to you – Awareness, Build Connection and Recall value is what Marketing Does, When you connect with them , then Sales is done via convince them, and build a long term relationships.
When you know what Facebook feed prioritize, try to build content which can engage them, Try to aware, educate the community, with entertainment or interesting content. Try to build content which match your message, with interactive visuals, likables by community members, or having their interest mixture in your message. Helps them, admire them, educate them, and build a bond – market yourself as consultant – not salesman.
That’s the only reason why even companies likes Apple, Google, Tesla also have their Business Presence on Facebook – be in community - be connected !
We learn the process in details under upcoming lessons, for now let’s first go through this info-graphic diagram.
Vinay Bhatt is the Founder of LearnInCreation, an education and technology platform focused on making computer science and digital learning simple, practical, and accessible. He holds a B.Sc. degree from Kumaun University and has professional certifications in Full Stack Web Development, Digital Marketing, and Ethical Hacking. Passionate about education and technology, he creates beginner-friendly courses, practical learning resources, and projects that help students develop real-world skills and prepare for their careers.
LearnInCreation helps students learn computer science and technology through easy-to-understand courses, practical projects, books, e-books like learning resources, enabling them to build skills for academic success and future careers.
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