Market yourself with not feature but with benefit you add in their life. Clear your marketing plan via configure your Target niche (potential customer), invest time, money, effort on right audience and target your customer with your Brand message, or Campaign message.
As you start with your potential customer (who are looking or needy, instead of market all people) with Facebooks Ads.
It comes with more accuracy and less customer acquisition cost, which helps you run ads campaign successfully with better marketing method then Traditional one and as a result you end up with connected community of your customer, which not only your loyal one, but also refer your product/service to others and promote you for free.
Marketing Mantra - Build engaging connected community of your customer via giving them delightful service instead of just satisfied them.