Lesson 4 - Understanding Facebook
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Facebook Started in 2004 is a Social Media Platform (a website) which makes people to be connected with each other, sharing their post (events, pictures) with peoples they know. As we human are social animals and lives in a group "Social Media" exactly defines its meaning to be in medium (a platform to communicate) where you can be Social with Others. that's why Facebook gives you option like " Create / Join Groups | Add Your Friends or Knowing Person."
So Facebook is a social media platform (a largest one) which provides you the medium to be social (across the Globe). More people in community, gives you more potential customer which can be turns to more leads generations (sell to the crowds , "work with people" not "for people"). Facebook (a Social Media Company) gives you this - a community to be with people , be social , be connected and aware people about yourself.
"Where there is Community , There is place to Business "
Facebook connect You with Peoples (knowing or unkowing) across your town, city, district, states , country or continents. As human loves to connect with others, Facebook gives us an option to Create or Join Group.
Group are like community of people with similarities -
Group are always build for being social or being in community with people of similar Interest, Mission, Vision, Motive, Objective, Religion, Message, Union, Demographic, Geographic, Friends and Family etc.
Like Groups, Facebook Pages are also created for spreading and encouraging people of similar interest. Business Page , Public Figure , Fun Pages , Memes Pages , Educational Pages , Union Pages, Religious Pages , Motivational Pages , Personal Pages all are designed under a common interest or have a people of similar interest.
In short, Facebook is good to start with Digital Marketing because you have multiple benefits -
Also Facebook Ads are so effective and specific with your potential customer details, that they only shows ads to potential one, you don’t waste money on those who are not your customer.
" Never Sell to All , Sell Who Need That Product "
When you be social and be in community, with respect to your Service, Product, Trust and Time, people (community member) becomes your customer, then Admire, then becomes Loyal for you and then promote your Service, same as you do with TATA when some one ask for Automobile Service or Purchase.
Being inside a community helps you grow faster as your business office can't go anywhere , but your Online Presence can be open in a single click and they are in front of Your Online Window Counter. More awareness about Your Business, can be turn to more leads generation which turns to Product Sales.
Facebook provides all these features to Promote Your Business or Aware People about Your Service , while being social with others, cause Facebook is not only Social Media Platform but also an Advertisement company which helps you to Advertise your Product , Service with Peoples who are on "Facebook".
You can run Facebook Ads Campaign to market or aware people about your service who are on Facebook, That what's you paid for. Other way is to promote via Organic method. We learn more about this in upcoming lessons.
Vinay Bhatt is the Founder of LearnInCreation, an education and technology platform focused on making computer science and digital learning simple, practical, and accessible. He holds a B.Sc. degree from Kumaun University and has professional certifications in Full Stack Web Development, Digital Marketing, and Ethical Hacking. Passionate about education and technology, he creates beginner-friendly courses, practical learning resources, and projects that help students develop real-world skills and prepare for their careers.
LearnInCreation helps students learn computer science and technology through easy-to-understand courses, practical projects, books, e-books like learning resources, enabling them to build skills for academic success and future careers.
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